Business
Foundational Chinese Language & Cultural Training
Unlock business success through cultural intelligence and practical Chinese language skills designed to build lasting relationships.
Cultural competence in international business is essential. It saves you unnecessary time, money, confusion and helps you maximise opportunities.
- Are you working with Chinese clients, partners, suppliers, or managing Chinese staff?
- Are you experiencing difficulties and unsure about how to get the most of working with Chinese people?
Our Foundational Chinese Language & Cultural Training course provides executives who are considering or in the early stages of China market entry, with important cultural context and understanding to work effectively, build lasting relationships, and build high-performing teams with Chinese people, in China or the UK.
Overview
This course covers all the basic fundamentals to help you understand and leverage cultural differences for business and professional success. It provides practical guidance and tool kits for solving cross-cultural challenges, empowering executives and business owners to develop culturally relevant sales and marketing, negotiation, leadership, and customer service strategies and solutions.
Topics
Our Foundational Chinese Language & Cultural Training is a comprehensive program covering four key modules. If you prefer to focus on specific areas, both our Negotiation and Management & Leadership modules are available to book as standalone modules.
Cross-Culture Differences
- China’s history, politics, laws, economy
- Chinese culture nuisances and how it influences behavior
- Leverage Chinese culture differences for success
Effective Negotiation
- The impact of Chinese culture on negotiation styles and expectations
- Understand Chinese negotiation approaches, strategies, and tactics
- Practical strategies to achieve desired negotiation outcomes
Management & Leadership
- Comparative Chinese leadership and management styles
- Understand their impact on decision-making structure, delegation process, motivation, and performance management
Survival Business Mandarin
- An introduction to the pronunciation system
- Very simple, and very useful phrases in common business scenarios
Prefer to focus on a specific skill? You can book the Negotiation and Management & Leadership modules as standalone modules here:
Who Should Attend?
Anyone working with Chinese clients, partners, suppliers, or staff, particularly those who manage, inspire, and lead multicultural teams across the UK, Europe, China, and Africa, such as:
- Senior managers
- Project managers
- Business owners
- Heads of departments
- Sales & Marketing team
- Client services team
Choose A Format That Suits You
Further bespoke training or Executive Coaching can be provided after the course to support you with implementation.
Online
Duration:
Venue:
Investment:
4 Hours, over 2 or 4 weeks as desired
Online
£500 – private coaching
£250 per additional participant
For example:
£1,500 (5 people)
£2,750 (10 people)
In Person
Duration:
Venue:
Investment:
4 Hours, over 2 or 4 weeks as desired
Your office or our Central London office
£650 – private coaching
£250 per additional participant
For example:
£1,650 (5 people)
£2,900 (10 people)
Experienced and Engaging Trainers
Our courses are designed and delivered by China cultural experts with over 25 years of experience helping UK and Chinese companies. They bring together their hands–on commercial experience grounded by theory, research and case studies, helping you operate with confidence.
Yeow Poon
Dr. Yeow Poon is a management consultant with 25 years experience in a wide range of governance, capacity building, management, and leadership development projects in the United Kingdom, Vietnam, China, Lao PDR, Cambodia, Thailand, Myanmar, Bangladesh, South Africa, and Greece. He has a particular interest in cross-cultural governance, leadership, management, and organisation development issues. Yeow is the Chair of the Chinese Community Centre in Birmingham, President of England China Business Forum, Chair of Arts in the Yard, and the main driver behind China West Midlands 2020, an initiative to build stronger cross-cultural connections between China and the West Midlands. He was the Business Desk Midlands Leadership Award winner for the Public and Third Sector 2018. At China Unbound, Yeow runs regular Executive Coaching sessions for a major Chinese financial institution.
Grace Zhao
Grace is the founder of China Unbound, before her teaching career. Originally from Guangzhou, Grace’s family emigrated to New Zealand when she was a teenager. She is trilingual in Mandarin, Cantonese, and English. She has 10 years of experience as a language trainer, delivering Chinese courses to SMEs and Fortune 500s, including ICBC Standard Bank, PWC, The Institute of Practitioners in Advertising, and more. In addition to her teaching experience, Grace spent several years working in marketing with an emphasis on ‘doing business with the Chinese’. Her business experience enables her to re-create realistic scenarios in the classroom to prepare her clients to work in a global environment. Her views on doing business with China were published in the Nee Hao Magazine and Eye For Pharma.
What Our Students Say
“Being almost totally ignorant of the Chinese way of doing business I found this course extremely helpful. It gave me a good understanding of business etiquette and the way in which business is conducted in China. All of the important basics of how to do business were successfully covered in a relaxed and informative way. I feel confident that I now am ready to take my first steps along the long Silk Road to success in China.”
Ian Mann
Chief Executive, London Corporate Training
“Very useful content, very knowledgeable trainers and a friendly group. The relationship module was very useful for negotiation."
Stacey Body
CEO, Chapter Place Associates
"Very worthwhile - I now feel far better equipped to do business with the Chinese people, the business context and mentality module was very useful and so is the Pin Yin introduction, the etiquette session at the restaurant was excellent!"
Delegate
Association of Corporate Treasurers
"Interesting, entertaining and full of insights; and a course to recommend to those wanting to do business in China or with Chinese business people!"
Sheldon Cordell
Chairman, Joelson Law
Contact Us Now!
Don’t hesitate to contact us for further discussions. We are always happy to help!
Our Clients
